Once the school year begins, many clients are beginning to pick up simple house projects to task while their children are away at class. These projects vary from new paint in the kitchen to a new set of blinds across the home. While working at the front counter, I deal with paint and color selection daily, so a blind deal is something more rare and challenging. This week I took the time to learn more about blinds and try and help with that area of work.
I begin by just studying the different types of blinds; aluminum, wooden, woven, drawstring, vertical, motorized, the whole ordeal. Many of the manufacturers specialized in one certain type of blind, and others don’t even produce a certain type. So you have to familiarize yourself with the brand before you can effectively inform the customer of the product. I have studied Hunter Douglas and Graber blinds mostly, they are often times our two best sellers, with price point being the main difference between the two. Pricing is a very important part of the blind selection, and often times can be a make or break on a certain deal.
In order to do pricing, we take measurements from the client’s home as well as a preferred blind selection and make a quote. The quote was at first, very challenging for me to understand, because it doesn’t just take the blind cost, but also the store cost for installation, labor fees and shipping. Once a quote is created, it is presented to the client to ponder upon. This allows us to feel out what the customer is desiring, and allows us to get to know them better.Often times, two quotes will be created, comparing two similar types of blinds and their pricing. This is a determinate of how willing the client is to decided on a certain product or if cost is a weighing factor.
What I have learned by working in the ‘blind side’ of the business is the amount of detail that goes into every client’s job. There are measurements and multiple types of blinds that are wooden, fabric, black out, light filtering, that you must know before you can persuade someone into considering new blinds treatments. You also have to learn how to direct a client through a showroom, asking them what they desire aesthetically, functionally, and price wise. Price wise is a more sensitive subject and is often hinted at rather than asked upon. All of these factors are part of selling blinds in the store, and can also be applied to other types of sales experience in the future.