November 22nd – November 23rd

This week was shorter due to the holiday break.  I received feedback from Jackie on the advertisement on Tuesday.  The feedback Jackie suggested was “Move the logo to the bottom of the ad, add ‘Available February 2022,’ replace the Timothy Silver blurb with this one: “Meticulously researched and beautifully written, Ginseng Diggers is a tour de force in the still-emerging field of U.S. commons history. A worthwhile read for anyone interested in imagining more sustainable futures…”— Kathryn Newfont, author of Blue Ridge Commons and co-editor of The Land Speaks, and play around with a different background color(s).  On Monday, I will incorporate these changes into the advertisement and send another version.

November 15th – November 19th

This week I saw the social media holiday sale ads going up.  It is posted on Instagram and the Kentucky Press website (https://www.kentuckypress.com/).  After this assignment, Jackie informed me that I would be working on some magazine ads for next year.  These would be for Ginseng Diggers, My Place in the Sun, Bourbon is My Comfort Food, The Little Book of Whiskey Cocktails, and History of HBO.  I started working on the Ginseng Diggers as it has the closest deadline (1/11/22).  I decided for this advertisement to create an earth-toned color palette based on the book cover.

Hours Worked: 10.5

Total Hours: 119

November 8th – November 12th

This week developed another version of an ad to promote the University Press of Kentucky’s Holiday sale.  The new version maintained the same assets as the snowglobe design I developed last week.  The difference between the development is due to this version being a print design.  It will be featured in Kentucky Monthly with limited dimensions.  The main challenge is the change in orientation.  Originally, the snowglobe design was a square layout.  Due to the printed version being vertical, I started by putting the snowglobe at the bottom of the ad.  Then I added the sale information in the center.  In order to balance the graphic image at the bottom, I inserted hanging ornaments at the top next to the title text.  Then, I had a meeting with the UPK representatives and fellow interns.  The meeting discussed future opportunities and employment options at publishing companies.  It was beneficial to know about all the various branches I could go into if this is something I want to do for my career. 

Hours Worked: 10.5

Total Hours: 108.5

November 1st – November 5th

This week I continued making and designing holiday-themed social media ads.  After I made the graphic for the globe, I was introduced to Canva for the first time.  I took some time to learn the system and how it functions.  It took some time as I had never used a program like this before.  Once I inserted the graphic, I began looking at different fonts and colors to use for the ad.  I continued to make other drafts including a ribbon and ornament in Canva.  I then went back to Illustrator to create more holiday-themed designs such as a snowman and hot chocolate.  

Hours Worked: 10.5

Total Hours: 98

October 27th – October 29th

This week I began designing and creating holiday-themed social media posts.  These posts will be promoting the winter sales on Instagram, Facebook, and Twitter.  From a design standpoint, these posts needed to be festive, legible, and accessible to everyone during the holiday season.  I started by researching older holiday posts created by the University Press of Kentucky.  After reviewing their profile, I went to research various styles used for holiday social media posts.  I decided my first draft would be based around a snow globe.  This concentrates their attention towards the center while text can be put around or inside the globe.  While creating this design, I began to think about other motifs for the next round of drafts.

Hours Worked: 7

Total Hours: 87.5